Latoya Redick is the CEO and founder of Redick Beauty Affect, a company dedicated to creating all-natural skincare and cosmetic products that prioritize both beauty and health. With a passion for promoting safe and effective beauty routines, Latoya recognized the need for alternatives to traditional products that often contain harsh chemicals. After extensive research, she developed a line of skincare and cosmetics using plant-based ingredients sourced from nature. These products are crafted to be safe for all skin types, including sensitive skin, and are free from harmful additives like parabens, sulfates, and phthalates.

Redick Beauty Affect’s mission is to provide consumers with beauty products that not only enhance appearance but also nurture the skin. By focusing on organic, cruelty-free, and vegan-friendly formulations, Latoya has built a brand that stands for sustainability and ethical practices. Through her commitment to high-quality, natural ingredients like aloe vera, coconut oil, and shea butter, Redick Beauty Affect delivers products that are gentle, effective, and safe for all ages and skin tones. The company’s philosophy reflects Latoya's dedication to transparency and her desire to make a positive impact in the beauty industry.